Order Bumps and quantity offers: how to increase your average order value without more traffic

The problem: more traffic doesn't always mean more money

If you sell through social media, you know that getting traffic costs money. Every click on a Facebook or TikTok ad has a cost, and that cost goes up every year.

The smart question isn't "how do I get more customers?" but rather "how do I get each customer I already have to spend more?"

That's where two proven strategies come in: Order Bumps and Quantity Offers.

What is an Order Bump?

An Order Bump is a complementary product that appears as a checkbox in your checkout. The customer adds it with a single click, without interrupting their purchase.

Real example

Your customer is buying a phone for $150. At checkout, they see:

☐ Add protective case — $15 Protect your investment. 90% of customers add this.

The customer checks the box and their order goes from $150 to $165. You didn't do anything extra — no additional advertising, no new content, no follow-up. You just configured the bump once.

What the numbers say

Industry data shows that implementing Order Bumps can increase the average order value by 20% to up to 73% depending on the product and strategy. Some businesses have reported that their average customer value doubled in the first month after implementing them.

How to set it up in your store

1. Go to Order Bumps in your admin panel
2. Create a new bump and select the product you'll offer
3. Define which cart products will trigger the bump
4. Set the priority if you have multiple active bumps
5. Activate the bump

Tips for a good Order Bump

• Make it complementary: if you sell clothing, offer accessories. If you sell electronics, offer protection
• Low price relative to the main product: the ideal bump costs between 10% and 25% of the main product
• Short persuasive text: one line that justifies the additional purchase

What are Quantity Offers?

Quantity offers are automatic discounts that activate when the customer buys multiple units. It's the classic "Buy 3, pay for 2" strategy.

Real example

You sell a facial cream for $25. You set up these tiers:

The discount is applied automatically at checkout. The customer sees the tiers and thinks: "If I'm already going to buy 1, I might as well get 3".

Why it works

The psychology is simple: the customer feels like they're losing money if they don't take advantage of the discount. The effect is twofold:

1. Increases the order value — the customer spends more than they planned
2. Increases your sales volume — you move more inventory per transaction

How to set it up

1. Go to Quantity Offers in your panel
2. Create a new offer and define the discount tiers
3. Link the offer to the products where you want it to apply
4. Activate the offer

The tiers are displayed visually at checkout, motivating the customer to level up.

Combining both strategies

The combination of Order Bumps + quantity offers is where the magic happens. The customer flow looks like this:

1. The customer adds a product to the cart
2. They see the quantity offer and decide to get 3 instead of 1
3. At checkout, they see the Order Bump and add a complementary product
4. Result: an order that was going to be $25 becomes $75

Combination example

Without the strategy, that same customer would have bought 1 cream for $25. That's a 212% increase in order value.

Common mistakes to avoid

With Order Bumps

• Don't offer irrelevant products — a "socks" bump for someone buying a phone makes no sense
• Don't set high prices — the bump should feel like an impulse buy, not an important decision
• Don't overwhelm with too many bumps — use the priority system to show only the most relevant one

With Quantity Offers

• Don't give excessive discounts — a 50% off on the second product can destroy your margin
• Don't apply to low-margin products — calculate whether the discount is still profitable before activating it
• Don't ignore inventory — make sure you have enough stock to cover multi-unit orders

When should you implement these strategies?

From day one if you can. But if you have to prioritize:

1. First: Order Bumps — they require less configuration and work with any traffic volume
2. Then: Quantity Offers — they're more effective when you already have validated products that sell well

Both features are available from your store's admin panel. No code or external tools needed.

Summary

The traffic you already have is worth more than you think. Before spending more on advertising, extract more value from each visit with these two tools.